How to Better Develop Your Pool Business by Improving Customer Communication Easily and Affordably

Give Your Customers A Reason to Love You!

One of the trends that are developing throughout every industry is improved customer contact. Whether through auto-respond emails or a call center providing follow-up customers are wanting and expecting more. There are more and more options available to consumers and you need to be able to give them more. They want to be informed and updated as to what is going on with the pieces of their life they have entrusted to others. Life has become more and more specialized, meaning, simply, that people are becoming less tolerant of doing tasks themselves that they can just pay others to do but they want to be involved more than ever before.

You NEED to be making a regular connection with your customer base if you expect to keep them. It’s also extremely important if you want to be able to continue to grow your customer base.

Connecting with your customer when you are in the pool industry can take many forms. A lot of service companies use door hangers. Many are using newsletters, either monthly or quarterly. The drawback to door hangers is that they can take time to write a personal note, they cost money to design and print and, eventually, they lose their effect. I have also heard that many customers do not like them and actually, sometimes, find them annoying.

 Newsletters are great but take time and money to write, print, fold, stuff and send. I recommend doing a quarterly newsletter. These are a wonderful opportunity to make a personal connection with customers and can be used to advertise product, equipment, run specials and remind customers that you reward referrals and other such information that you pass on. There are companies out there who charge a fee and will write a quarterly newsletter for you if writing is not your strong point or if you are pressed for time. These can be customized for your individual business with logos and specific messages you want to convey.

There is a better way, and easier way, to make a quick, effective, weekly connection with your customers. It can be used alone or in addition to either or both of the above methods. It provides more than just a weekly connection, though. It validates your worth to the customer. It shows them when you were there and what you found when you tested their water. They don’t know what these numbers and values mean but, they don’t need to! That’s why they have you! In fact, it does even more than validate, it reinforces and mandates your presence on their property each week. All at a premium that you have an opportunity to set, higher than you’re getting now and higher than the competition because you’re giving your customers more.

The service is called www.cpo2go.com. It also provides easy, one-click-email features to make emailing customers a snap. It records and logs all readings, dates and times of visits which allows for you to track  chemical trends and helps keep track of employees and lost time throughout the day. It is also a calculator that figures the chemicals needed to balance the water based on the formulas used in the Langlier’s Saturation Index as well as chlorination tables and Break-Point, or Super Chlorination.

It takes less than 2 minutes per pool and does all of the things mentioned above in just a few clicks at each location. It is the cheapest most advanced and complete system ever created for the swimming pool industry.

The cost for all of this is only $6.99 per month!

Try it today for FREE for the first 30 days and decide for yourself…and introduce your customers to a new higher level of service.

Find Out How Your Pool Service Business Can Improve the Bottom Line